Introduction
Mastering Search Engine Optimisation (SEO) is crucial for businesses aiming to enhance their online presence, attract more visitors and increase sales. SEO is also a great way for companies to get traffic at zero cost. SEO is especially important when using Google For Business tools as Google select websites to feature based on its SEO ratings.
In this 2 days workshop, participants will gain on the overview and important concepts and tools that can be utilised to improve their SEO settings/rankings. They also will learn essential Google Tools for Business. This training focuses on free tools and fundamental strategies to create a strong foundation for successful SEO and Google marketing. Through simple explanations, hands-on activities, and real-world examples, participants will gain the confidence and skills needed to navigate these platforms and drive sales effectively.
Learning Outcome
By the end of the program, participants will
- Understand the fundamentals of Search Engine Optimisation.
- Know the difference of on-page and off-page SEO.
- Utilise available SEO and Google tools for marketing efforts.
- Design content that will help in increasing the ranking and visibility of the platforms used.
- Conduct competitor analysis and analyse performance.
- Understand the rules in SEO.
- Utilise Google Tools to enhance business efficiency.
Download Course Outline here
