This course is a comprehensive, for entry to the intermediate level, sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation.
Learning Outcome:
- By the end of the training, participants will be able to:
- Understanding the fundamental of Digital Business
- Organize frameworks and plan approaches to market product/services on digital platform effectively
- Understand various digital marketing tools, leverage it to improve online presence
- Plan marketing content, develop marketing content that works well target audience and to measure its impact to improvise the sales through social media.
- Able to make a convincing social media copywriting
- Gaining graphic design skills, “design like a pro” able to design a social media post, cover photo, graphics for website, and email marketing campaign.
- Ability to create a landing page as a call to action in social media post
- Understanding how the website works and how to optimize for better search engine ranking
