OVERVIEW
The integration of artificial intelligence (AI) into digital marketing has become increasingly crucial in today’s rapidly evolving business landscape. From personalized content recommendations to automated ad targeting, AI empowers marketers to make data-driven decisions and achieve higher levels of efficiency and effectiveness.
This workshop is designed to equip participants with the knowledge and practical skills required to leverage Artificial Intelligence (AI) in digital marketing strategies effectively, providing participants with the ability to harness AI’s potential for creating impactful and targeted marketing initiatives in an ever-changing digital environment.
The workshop will be a combination of interactive lectures, hands-on exercises, case studies, and group discussions to ensure practical application and understanding.
This workshop is designed for:
- Marketing professionals, digital marketing enthusiasts, business owners, and anyone interested in integrating AI into their digital marketing strategies.
Note:
Participants should preferably be able to commit for whole session as this is hands-on practical workshop.
LEARNING OUTCOME
By the end of the workshop, participants will:
- Understand how to leverage on Ai for their digital marketing
- Be exposed to numerous Ai tools that can help to enhance efficiency and productivity in their marketing
- Understand the ethical implications of AI in digital marketing, including privacy concerns, bias mitigation, and responsible AI practices, ensuring a well-rounded perspective on the use of technology in
- Stay informed about the latest trends and advancements in AI and how they impact the digital marketing
